Saturday, 11 October 2008
ANGRY CARS HAS MORE APPEAL
Just like pet owners tend to look a bit like their animal friends, a new study has revealed that cars which are perceived to have angry, masculine and powerful 'faces' are more appealing to customers. This marketing psychology is an integral part of the design process and a way of subliminally targeting a specific audience of customers.
What type of cars take your fancy, and do they all look angry or have a friendlier face?