Ladyhawke is the alter ego of the solo musician Pip Brown who has recently released her debut album on the Modular label. Her music is very nostalgic and been likened to that of Cyndi Lauper and New Young Pony Club. Her new album is bursting with eighties musical references and this image is well packaged in the marketing side of the Ladyhawke campaign.
The official website is complimented by a series of DIY videos that even Pip Brown herself has directed, and it's all part of the promotion technique. Also on her website is an arcade style game which cleverly has her music and herself appearing in it - again used to promote the idea of nostalgia and retroness.